Privacy Policy

Last updated: July 14, 2026

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allora ("we," "us," "our") operates an SMS, MMS, RCS, and WhatsApp-based task and reminder assistant. This policy explains what data we collect, how we use it, and your rights.

Information We Collect

We collect what you give us directly — your phone number, so we can send and receive messages; your name and timezone, if you share them, to personalize things; and the content of what you send us, including voice memos (which we transcribe to text) and images (which we process to pull out relevant details). If you check out through Stripe, we also collect your email address for billing and account communications.

We also pick up some information automatically: how you use the service (tasks created, completed, skipped), basic session data when you visit our website, and analytics and advertising data through Google, Meta, and TikTok, used to understand and improve our marketing.

We don't collect contacts, biometric data, government IDs, or payment card numbers — Stripe handles payment directly.

How We Use Your Information

We use what we collect to run and improve allora: creating your account, processing what you send us, scheduling and delivering reminders, personalizing your experience, and helping you when you reach out. We also use it to understand how people use the service, fix problems, prevent abuse, and meet our legal obligations. Website and advertising data helps us measure and improve our marketing.

We do not sell your personal information, and we never share your message content for advertising. Limited website activity is shared with our advertising partners (Google, Meta, TikTok) to measure marketing performance.

AI Processing

Your messages, voice memos, and images may be processed by AI providers — including Anthropic, OpenAI, and Google — to understand what you're asking for and generate a response. We may add or change providers over time to improve quality. Your phone number is never sent to these providers, and none of your data is used to train their models; each provider handles what we send under their own privacy policy and data-retention terms (see Third-Party Providers below).

Calendar Integrations

When you connect a Google, Microsoft Outlook, or Apple (iCloud) calendar, allora reads and stores your calendar events and their details — including titles, times, descriptions and notes, locations, attendees, organizers, and conferencing links — to provide and improve the calendar features you use, like checking availability and creating, editing, moving, or cancelling events. Some calendar content may be sensitive; we handle it accordingly, don't sell or share it, and don't use it for advertising. Our AI providers may process it only to deliver these features. We don't store attachments, and private event titles aren't stored.

For Google Calendar specifically, our use and transfer of information adheres to the Google API Services User Data Policy, including its Limited Use requirements.

For Apple Calendar, disconnecting deletes your stored credentials from our database — we also recommend revoking your app-specific password in your Apple ID settings.

WhatsApp Messaging

The same data handling described in this policy applies whether you reach allora over SMS or WhatsApp, delivered through Twilio.

Referral Program

If you refer someone to allora, we link your referral code to your account and use it (and the referred person's phone number) to track and credit the referral. You can see your own referral counts and status, but not the identity of anyone you referred. Referral data follows the same retention as the rest of your account.

Human Access

Authorized allora staff may view your messages to investigate bugs, resolve account issues, or check for abuse — never for marketing or any other purpose.

Third-Party Providers

We share data only as needed to operate the service, with providers including Twilio (messaging delivery), Anthropic, OpenAI, and Google (AI processing), Meta and TikTok (WhatsApp delivery and advertising), Stripe (payments), and Railway and Vercel (infrastructure and hosting). Each handles data under their own privacy policy (Twilio, Anthropic, OpenAI, Google, Meta, TikTok, Stripe, Railway, Vercel). We don't share data with data brokers.

Text messaging consent: Personal information and consent obtained through your text messages (SMS/WhatsApp) - including your phone number, your opt-in status, and your message content - are not sold, rented, or otherwise disclosed to the providers listed above, or to anyone else, for their own independent purposes. Those providers receive this data only as needed to operate allora's messaging and AI features on our behalf, under the privacy policies linked above, and not to use for their own advertising, model training, or other independent purposes. This is distinct from the website analytics and ad-tracking data described above, which is collected separately (via cookies, not the SMS short code) and governed by your cookie preferences.

International Data Transfers

allora is operated from the United States. If you are located outside the United States, including in Canada, your personal information is transferred to, stored in, and processed in the United States by us and by the third-party service providers listed in the "Third-Party Providers" section above. By using allora, you consent to this transfer.

Your personal information may be subject to the laws of the United States, including laws that may permit access by law enforcement or government authorities.

We take reasonable steps to ensure that your personal information receives an adequate level of protection in the jurisdictions in which it is processed, consistent with the standards set out in this Privacy Policy.

International Users

If you are located outside the United States or Canada, additional privacy rights and disclosures may apply to you under your local data protection laws, including the GDPR (EU/UK), LGPD (Brazil), and PIPA (South Korea). Please see our International Privacy Notice for details on legal bases for processing, your specific rights, data retention, and how to contact us.

Data Retention

We keep your account data — messages, tasks, reminders, calendar content — for as long as your account is active. If you delete your account, we remove your data on a rolling basis, typically within 30 days, except for billing records we're required to keep longer for legal and tax purposes. If you come back after deleting your account, you start fresh — nothing is restored.

Your Rights

You can access or export your data anytime from account settings, and delete your account by texting CANCEL ACCOUNT or through account settings. Marketing emails include an unsubscribe link. For the messages themselves: text PAUSE to pause (resume with RESUME), or STOP to opt out completely — STOP cannot be undone by re-texting; you'd need to sign up again. For anything else, text HELP or email hello@textallora.com — we respond within 30 days.

California Residents

Under the CCPA, you can ask what personal information we collect, request deletion, and opt out of the sale or sharing of your information — we do not sell it. That information can include the contents of your calendar events, your event attendees' names and emails, and event locations, for anyone who connects a calendar. Some of that content may be sensitive — health-related notes or precise locations, for example — and you can ask us to limit our use of it; doing so, or disconnecting a calendar, may turn off some features.

To opt out of analytics, use our Do Not Sell or Share My Personal Information link or enable Global Privacy Control in your browser. For anything else, email hello@textallora.com.

Canadian Residents

If you are a resident of Canada, the Personal Information Protection and Electronic Documents Act (PIPEDA) and applicable provincial privacy legislation provide you with rights regarding your personal information. These rights are in addition to the general rights described above.

Your rights under PIPEDA:

• Access - You have the right to request access to the personal information we hold about you and to be informed of how it has been used and disclosed.
• Correction - You have the right to request correction of any personal information that is inaccurate or incomplete.
• Withdrawal of consent - You may withdraw your consent to our collection, use, or disclosure of your personal information at any time, subject to legal or contractual restrictions. Withdrawing consent may affect our ability to provide the Service to you.
• Complaint - If you are not satisfied with our response to a privacy concern, you have the right to file a complaint with the Office of the Privacy Commissioner of Canada at www.priv.gc.ca or by calling 1-800-282-1376.

Consent: By using allora, you consent to the collection, use, and disclosure of your personal information as described in this Privacy Policy. Where required by law, we will obtain your express consent before collecting, using, or disclosing sensitive personal information. For non-sensitive personal information, your consent may be implied through your use of the Service.

Privacy contact: To exercise any of these rights or to raise a privacy concern, email hello@textallora.com with the subject line "PIPEDA Request." We will respond within 30 days of receiving your request.

Australian Residents

If you are a resident of Australia, the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs) provide you with rights regarding your personal information.

Your rights under the APPs:

• Access - You have the right to request access to the personal information we hold about you (APP 12).
• Correction - You have the right to request correction of any personal information that is inaccurate, out of date, incomplete, or misleading (APP 13).
• Complaint - If you are not satisfied with our response to a privacy concern, you have the right to lodge a complaint with the Office of the Australian Information Commissioner (OAIC) at www.oaic.gov.au.

Cross-border disclosure: Your personal information is transferred to and processed in the United States by us and by the third-party service providers listed in the "Third-Party Providers" section above. By using allora, you acknowledge this cross-border disclosure. We take reasonable steps to ensure that overseas recipients handle your personal information in accordance with the APPs (APP 8).

Privacy contact: To exercise any of these rights or to raise a privacy concern, email hello@textallora.com with the subject line "APP Request." We will respond within 30 days of receiving your request.

SMS Consent

By signing up, you consent to receive automated text messages at the number you provide. These include reminders you create, task recommendations, and account notifications. Message frequency varies. Standard message and data rates may apply.

Text PAUSE to pause, RESUME to resume, STOP to opt out entirely, or HELP for help. Consent is not a condition of purchase, but the service requires SMS or WhatsApp to function.

Email Communications

When you complete checkout through Stripe, your email address is collected and stored by allora. We use your email for the following purposes:

Transactional emails (sent as needed, no separate opt-in required):

• Payment failure and billing notifications
• Subscription confirmations and receipts
• Account security alerts
• Legal and policy update notices

Marketing and engagement emails (consent-based):

• Product updates and feature announcements
• Feedback requests
• Re-engagement and win-back messages

You can unsubscribe from marketing emails at any time by clicking the "unsubscribe" link included in every marketing email, or by emailing hello@textallora.com. Transactional emails related to your account and billing cannot be opted out of while your account is active.

Cookies and Tracking

We use essential cookies for login, analytics cookies for website improvement, and advertising cookies from Google, Meta, and TikTok to measure ad performance. We also use Google Ads, Meta, and TikTok conversion tracking to measure whether our ads lead to signups or purchases. This involves sharing a conversion event (not your message content) with these partners when you complete a signup or purchase. To improve attribution accuracy, we may share hashed identifiers (such as a hashed email address or phone number) with these advertising partners. The original values are not shared.

You can opt out of non-essential cookies using the link below or by enabling Global Privacy Control (GPC) in your browser. See our Security page for technical details.

Children's Privacy

allora is not available to users under 13. We do not knowingly collect information from children under 13. If we learn that a user is under 13, we will terminate their account and delete their data. If you believe a child under 13 is using allora, contact hello@textallora.com.

Security

We use industry-standard encryption and authentication measures to protect your data. See our Security page for details. No system is perfectly secure, but we take reasonable measures appropriate to the sensitivity of the data we handle.

Changes

We may update this policy. We'll notify you of material changes via SMS. Continued use after changes constitutes acceptance.

Contact

Questions? Email hello@textallora.com or contact us.